Examples of methods and questions
Cause and effect relationships and correlations
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Which media investments are bringing more awareness to my brand?
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Which KPIs are more relevant for sales?
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Which features of my product are most influential in determining customer satisfaction?
Future behavior prediction based on historical performance
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Which customers are at risk of churning based on their usage patterns?
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Which employees are likely to leave the company based on job satisfaction, performance, and tenure?
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Which customers are likely to become brand advocates and actively promote our brand to others?
Creation of groups with similar behavior for targeted strategies
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How can we group our customers based on their purchasing behavior to create targeted marketing strategies?
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How can we categorize markets based on variables like cultural preferences for targeted market strategies?
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Can we cluster online shoppers based on their browsing behavior for personalized product recommendations?
Associations between products that are frequently purchased together
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How can we optimize product placement in stores based on products that are often purchased together?
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Which complementary products can be recommended to customers during the purchasing process?
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If a customer buys product X, what are the chances he/she also buys product Y?
Reduction of the number of variables while preserving its essential information
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How can we simplify and visualize customer segments more effectively?
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How can we identify the most important features in a product to focus on critical attributes?
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How can we simplify the representation of results to make it more interpretable for business stakeholders?
Our process
Kickoff
We begin by discussing your business challenge and agreeing on the most suitable analysis to address it.
Get data
We receive all your relevant data in whatever format you may have it: Excel, CSV, XML, etc. The more data, the better.
Analyze
We cross-analyze all data using effective machine learning and statistical methods to get meaningful answers and insights.
Present
Finally, we prepare an informative and detailed presentation with friendly charts clarifying all the findings and insights.
We're here to help
For answers to your business question:
For general inquiries and HR:
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